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Understanding Entity-Based SEO Defining Entities vs. Keywords In SEO, an entity refers to a specific “thing” or concept that is unique and well-defined (e.g. a person, place, brand, or idea) – essentially a digital representation of a real-world object​. This is different from traditional keywords, which are simply the search phrases users type in. Keywords […]

Why SEO Needs a Revenue Focus For years, SEO has largely been measured by two dominant success metrics: rankings and traffic. The assumption has been that if a website ranks high on Google and brings in more visitors, business growth will follow. However, many companies have realized that traffic alone doesn’t drive revenue. A site