About SMB Rank

SEO + AI Optimization for a Search-First World

Search is changing.

At SMB Rank, we believe the fundamentals of SEO are the foundations of AI optimization. Google didn’t just build a search engine; it identified the epistemic facts that make information retrievable: clarity, authority, structure, and relationships. Those same principles now shape how AI models find, filter, and present answers.

That’s why we ground our work in information retrieval, schema, and connected knowledge graphs. Search engines perform the initial filtering; AI builds upon that. By aligning your brand with these fundamentals, we ensure it isn’t just visible on Google — it’s also understandable, retrievable, and quotable across AI-driven platforms like ChatGPT, Gemini, Claude, and Perplexity.

Jefferson, Crook, and Deschutes Counties in Oregon

Who We Serve

SMB Rank proudly supports small and medium-sized businesses across Central Oregon. Being local to Prineville, we’re able to drive directly to our clients for hands-on Google Business Profile verification, a process that can often be difficult to complete without in-person support. This local presence ensures that Central Oregon businesses have a reliable partner to establish and grow their online visibility.

Beyond our regional work, we also provide specialized nationwide SEO services focused on home service businesses. Over time, we’ve developed deep expertise in this vertical, allowing us to create repeatable, data-driven processes that deliver consistent results. By honing in on this sector, we help home service companies across the U.S. maximize their local search presence with strategies that include:

Local SEO campaigns built for high-intent searches
Schema integration to strengthen search engine trust
AI visibility optimization to capture new discovery opportunities

Whether you’re a local business in Central Oregon or a home service provider anywhere in the country, SMB Rank is dedicated to giving you the tools, visibility, and competitive advantage to thrive.

Our Approach

We don’t guess. We test, measure, and prove.

Schema as a Differentiator – We build connected knowledge graphs, not just markup. By linking entities, attributes, and relationships, we give Google and AI platforms the structured context they need to surface your brand with confidence.
Information Retrieval Principles – Our strategies are mapped to the way search engines and AI systems actually work, from classical IR models to today’s neural ranking and answer engines. This ensures visibility isn’t based on theory, but retrieval mechanics.
Single-Variable Testing – We run controlled experiments on purpose-built sites and pages to isolate one factor at a time. This scientific approach eliminates guesswork and provides clear, data-backed answers to what truly drives rankings and visibility.
AI Optimization – Beyond search engines, we optimize for discovery across AI assistants and answer engines (ChatGPT, Gemini, Claude, Perplexity). By combining schema, content structure, and retrieval-aware strategies, we position your brand to be chosen wherever people ask questions.